The thing is that Google is constantly changing the way it ranks websites so you have to be on the ball and a good start to being closer to beating your competition in Google is to have access to different websites that you can experiment with.
Here is a checklist of the first things to do:
On Site SEO
- Use Google's keyword tool to research the most popular keywords for your site
- Register a domain for at least 5 years upfront as Google will take the site more seriously
- Slowly build original content and keep your site growing
- Use Wordpress but ensure all sub pages exist in the root folder, you can do this by using a plugin that rewrites all sub pages to .php instead of /
- Keyword name all images and use alt tags without keyword stuffing
- Use H1,H2, H3 tags correctly
- The <title> tag is the most important, make a sentence of max 9 words with your main keywords to begin
- Use the Description tag without keyword stuffing, approx 20 words.
- All words that appear in the Title and Description tags must also appear in the visible body text
- Ensure all Title and Description tags are unique to every page
- Use a good SEO plugin such as Yoast or All in One SEO
- Place your company name, address and tel number in the footer.
- Have an onsite blog and update it as often as possible
- Follow guidelines from a well known SEO source such as Planet Ocean. They will keep you updated with the latest changes.
- Write Blogs with original content, Use Blogger, Wordpress, etc..
- Submit your site to all local business directories
- After that submit to Google places
- Learn about social Media and set yourself up with company pages on Facebook, Twitter, Google plus, Youtube, Linked in and others.
- Create and upload Videos to your Youtube account
- Find ways to attract related quality links to your site
- Send 50+ High PR social media bookmarks to each of your Blogs and Citations, Use fiverr to help with that. Keep adding fresh ones each month
Netfusion SEO - www.netfusion.ws
